I've often attested that most investors would join the "socially responsible" camp if only they could visualize the effects of agnostic investment strategies. One analogy I've used: if you knew a company used slavery to make its products, would you invest? Of course not. So where exactly is the line between slavery and, say, child labor? Environmental degradation? Human rights?
Well, I still stand by my point, but I'm willing to admit that my words are not nearly so compelling nor memorable as the "Wormwood Bayne" mock-ad on YouTube. I absolutely love the false self-empowerment ("Today, I will act as if I am the only person who matters....") and the confident values statement ("We just don't give a sh*t!).
This video just might be the best SRI sales pitch to date.
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